Signing up for Amazon FBA in Ireland takes about 30–60 minutes to register and 1–3 days for identity verification to complete. Here is the full process from start to first shipment.
Step 1 — Register for a Professional Seller account
Go to sell.amazon.ie and click "Sign up." Choose the Professional plan at €39 per month plus 23% VAT. The Individual plan (no monthly fee) does not give you access to FBA, advertising, or bulk listing tools — Professional is the only viable option for building an FBA business.
You will need to provide:
- Full legal name and Irish address
- Email address (use a dedicated business email)
- National ID or passport for identity verification
- A Euro bank account (Irish IBAN) for receiving sales proceeds
- A credit or debit card for paying Amazon's fees
Amazon uses a video identity verification step — you will be prompted to show your ID on camera via their verification portal. This typically takes 24–48 hours to complete.
Step 2 — Add your first product listing
Once your account is approved, go to Inventory → Add a Product in Seller Central. You can either:
- Match an existing listing on amazon.ie (if someone else already sells the same product)
- Create a new listing from scratch (for private label products or items not yet on amazon.ie)
When setting up fulfilment, select "Fulfilled by Amazon (FBA)". This tells Amazon to store and ship this product from their fulfilment centre.
Step 3 — Prepare and label your stock
Each unit you send to Amazon must have an FNSKU barcode label applied. Generate these in Seller Central under the FBA inventory section. Print them on standard A4 label paper and apply them over any existing barcodes on the packaging.
Amazon's packaging requirements must also be met — products must be in appropriate packaging (poly bags for loose items, boxes for fragile goods) and pass a 3-foot drop test.
Step 4 — Create a shipment plan
In Seller Central, go to Manage Inventory → Send/Replenish Inventory. Enter how many units you are sending. Amazon will tell you:
- Which fulfilment centre to send your stock to (usually in Germany, France, or Poland for Irish sellers as amazon.ie shares EU fulfilment infrastructure)
- How many cartons to split your shipment into
- What box labels to print and apply
Irish sellers typically ship to EU Amazon fulfilment centres — not UK ones — as Ireland is in the EU and amazon.ie runs on EU fulfilment infrastructure.
Step 5 — Ship your stock to Amazon
Book a courier or freight forwarder to collect your goods and deliver them to the Amazon fulfilment centre address provided. Common options for Irish sellers:
- DHL, UPS, or FedEx for small parcels and initial test orders
- A freight forwarder for palletised or container shipments from overseas suppliers
Once your stock is received and checked in by Amazon (typically 1–5 business days), your listing goes live with Prime eligibility and customers can begin purchasing.
Key costs to budget for in Ireland
| Cost | Amount |
|---|---|
| Professional seller account | €39/month + 23% VAT |
| FBA fulfilment fee | €2.18–€5.80+ per unit |
| Referral fee | 8–20% of sale price |
| Storage fee | Per cubic metre per month |
| Initial stock | Depends on product and MOQ |
Run all costs through an FBA profit calculator before placing your first order — knowing your net margin per unit before you spend money on stock is the single most important step in building a profitable Amazon FBA business in Ireland.