Irish sellers have more Amazon marketplace options available to them than almost any other country. From Ireland, you can sell on amazon.ie (the Irish marketplace), amazon.co.uk (the UK marketplace), and all major EU Amazon marketplaces — all from a single Amazon seller account with the right setup.
Here is a complete guide to selling on Amazon from Ireland in 2026.
Option 1 — Sell on amazon.ie (the Irish marketplace)
Amazon.ie is the natural starting point for Irish sellers. Launched in 2021, it serves Irish consumers directly and operates in euros. As an Irish seller on amazon.ie:
- All transactions are in euros
- Amazon's Irish VAT rate of 23% applies to fees
- Your seller account is based in Ireland, registered with amazon.ie
- FBA stock goes to EU fulfilment centres (Germany, France, Poland are common)
- Irish customers receive Prime delivery from Amazon's EU network
The Irish marketplace is the least competitive of any Amazon marketplace where Irish sellers have a natural advantage. For new sellers, starting on amazon.ie is the lowest-friction option.
Option 2 — Sell on amazon.co.uk (the UK marketplace)
Post-Brexit, selling on Amazon UK from Ireland requires some additional steps compared to pre-2021, but it remains very achievable. The UK is a separate Amazon marketplace (amazon.co.uk) from amazon.ie — you need either a separate UK seller account or to enable the UK marketplace within a European seller account.
Key differences for Irish sellers targeting amazon.co.uk:
Currency — UK sales are in British pounds sterling (£), not euros. You will need a GBP receiving account (Wise Business or a UK bank account) to receive proceeds, or use Amazon Currency Converter.
UK VAT — the UK's VAT rate is 20% (lower than Ireland's 23%). The UK VAT registration threshold is £90,000. If you store FBA stock in UK Amazon fulfilment centres, you may need to register for UK VAT regardless of turnover. Many Irish sellers use a UK VAT agent or accountant.
Customs and import duty — goods shipped from Ireland to UK Amazon fulfilment centres now cross a customs border (post-Brexit). Standard trade procedures apply, though the UK-Ireland trading relationship means this is generally straightforward with a freight forwarder.
Opportunity — amazon.co.uk has roughly 10× the customer base of amazon.ie. Irish sellers with a product that works in Ireland will often find the UK market worth entering.
Option 3 — Pan-European FBA across all EU marketplaces
Because Ireland is an EU member state, Irish sellers can access Amazon's Pan-European FBA programme. With Pan-EU FBA:
- Amazon stores your inventory across EU fulfilment centres in multiple countries
- Your listings appear on amazon.de, amazon.fr, amazon.it, amazon.es, amazon.nl, and amazon.se — as well as amazon.ie
- Amazon routes orders to the closest fulfilment centre for fast local delivery across the EU
- You manage one account, one inventory pool, and one advertising platform
The trade-off is VAT complexity. Storing goods in another EU country creates a VAT obligation there. The EU's One Stop Shop (OSS) scheme simplifies this significantly — Irish sellers can file a single OSS return through Revenue covering all EU distance sales above the €10,000 threshold, without registering in each individual country.
For Irish sellers with a product that has genuine EU-wide demand, Pan-EU FBA transforms a small Irish operation into a European business without requiring any additional fulfilment infrastructure.
Which marketplace should Irish sellers start with?
Start on amazon.ie if:
- Your product has a local Irish market (Irish gifts, Irish-made products, goods suited to the Irish climate or culture)
- You want the lowest-complexity starting point
- You want to test demand before committing to larger markets
Add amazon.co.uk if:
- Your product already sells well on amazon.ie and you want to 10× your addressable market
- Your product has no specific Irish angle and the UK is a natural fit
- You have the margin to absorb UK VAT agent costs
Go Pan-EU FBA if:
- Your product has demand across multiple EU countries
- You want to scale without multiplying your operational complexity
- You are comfortable with OSS VAT reporting (or have an accountant who is)
Setting up to sell on Amazon from Ireland
Regardless of which marketplace you target:
- Register for a Professional Seller account on amazon.ie or amazon.co.uk (€39/month or £25/month)
- Complete identity verification with your Irish passport or national ID
- Open a euro (and/or GBP) business bank account — Wise Business or Revolut Business are popular with Irish sellers for multi-currency management
- Register your Irish business with Revenue and, when appropriate, register for VAT
- Source your first product, validate the margin using an FBA calculator, and send stock to Amazon
The key advantage Irish sellers have in 2026 is optionality. You can start small on amazon.ie, validate the product and the model, and then expand to the UK and EU from exactly the same infrastructure. No other market offers that ramp quite as cleanly.